Google Pass it On

Google is a big company, and sometimes you need to do something a bit different to get attention for internal initiatives. That’s just what we did with this desk drop.

Client Google
Discipline Internal comms



The challenge

To create an internal desk drop that would promote the benefits of referring opportunities between the sales teams, incentivising them to look beyond their immediate targets and share leads.


The concept

Taking inspiration from childhood and making communication with people you know fun, the concept was ‘Pass it on’. The concept was to deliver something playful, creating a little bit of joy in the recipient’s day and encouraging them to communicate with those around them.



The output

The chosen concept was a string phone, delivered in a box to each member of the team along with a leaflet explaining the detail of the incentive scheme and a call to action to an online portal where leads could be shared. The piece built on Google’s distinct brand personality to deliver a look and feel that was recognisably Google but with its own character.


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