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Customer experience is the key battleground for modern businesses.

We help our clients in the technology sector deliver great experiences to their customers, experiences that help them stand out against the competition and win new business. Companies like Virgin Media.

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Experience is the only truly durable competitive advantage.

Organisations like Cambridge University Press know that delivering the right experience to their customers is what has kept them at the forefront of publishing for 400 years.

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Customer experience is more than a single touchpoint.

The customer journey extends through the full life of their engagement with a brand. We help clients like Orange deliver great experiences across the entire customer journey.

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Great experiences begin and end with great teams.

Companies like Google know that great customer experience start internally, we support them creating experiences for their team that have impact far beyond the company offices.

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Our clients


Our work

Internet of Things platform

Client: Iotic Labs
Disciplines: User interface design

Interface design, created with Iotic Labs for their innovative Internet of Things platform.

Mentoring Campaign

Client: Free2B Alliance
Disciplines: Brand clarification

Raising awareness of a new LGBTQ+ mentoring service in London.

Product animations

Client: Google
Disciplines: Animation

Below the line B2B campaign work for Google, raising the profile of AdWords with agencies.


What our clients say

“MiC take our ideas to another level and making our communications more impactful – we send a brief with a basic idea but then in cases (where it’s called for), MiC comes back with a creative idea that not only that crystallises the message (i.e. design) but also the form of delivery. Every big piece we’ve worked on, it feels like another “world” has been created that creates a metaphor for our message.
I love this and think it really boils down the heart of what we’re trying to say.”


Mike Giannotti
Business Marketing Strategist

“Jay and Sarah became an extension of our project team, but remained detached enough to bring critical objectivity and focus to discussions. They always presented themselves professionally and were trusted as experts; their word carrying much weight with stakeholders. We’re delighted with the outcome and continue to work with Make It Clear both on this project and others.


Vicky Drummond
Head of Web
Cambridge University Press

“Our collaborations with Make it Clear are always positive. Our clients respond really well to their professionalism and enthusiasm, they add a high quality user experience dimension to our technical solutions, something we have found can have a big impact on the perceived value and long term success of projects. Their experience makes it easy for us to integrate them with our team and their process delivers consistently high quality outputs.”


Giovanni Azzara
Head of International Business Development
Netcom Group

Our thoughts

Features vs. Benefits — and the power of benefit-led messaging

It sounds like an easy distinction to make, feature or benefit. And it is simple. However, when it comes to describing products or services,...

Mental models — customer education, expectation, & experience

Experiences are created when the ‘mental model’ of your customers (how they believe something works and the ‘system model...

Arya Alatsas
internal-comms-understanding-knowledge

Internal comms: beyond information to understanding

Have you given your employees permission to be great? Have you given your team what they need to make your vision a reality? For a start the...