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Customer experience is the key battleground for modern businesses.

We help our clients in the technology sector deliver great experiences to their customers, experiences that help them stand out against the competition and win new business. Companies like Virgin Media.

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Experience is the only truly durable competitive advantage.

Organisations like Cambridge University Press know that delivering the right experience to their customers is what has kept them at the forefront of publishing for 400 years.

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Customer experience is more than a single touchpoint.

The customer journey extends through the full life of their engagement with a brand. We help clients like Orange deliver great experiences across the entire customer journey.

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Great experiences begin and end with great teams.

Companies like Google know that great customer experience start internally, we support them creating experiences for their team that have impact far beyond the company offices.

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Our clients


Our work

Orange user guides

Client: Orange
Disciplines: Product collateral

Improving efficiencies in creating collateral to support the customer experience.

Marketing support

Client: Bluefin
Disciplines: B2B Marketing

We ensure this leading SAP integrator makes an impact in their highly competitive market.

Scout Adventures

Client: Scout Adventures
Disciplines: User interface design

A complete re-structure and re-design for the Scout Association’s activity centres.


What our clients say

“MiC take our ideas to another level and making our communications more impactful – we send a brief with a basic idea but then in cases (where it’s called for), MiC comes back with a creative idea that not only that crystallises the message (i.e. design) but also the form of delivery. Every big piece we’ve worked on, it feels like another “world” has been created that creates a metaphor for our message.
I love this and think it really boils down the heart of what we’re trying to say.”


Mike Giannotti
Business Marketing Strategist

“Jay and Sarah became an extension of our project team, but remained detached enough to bring critical objectivity and focus to discussions. They always presented themselves professionally and were trusted as experts; their word carrying much weight with stakeholders. We’re delighted with the outcome and continue to work with Make It Clear both on this project and others.


Vicky Drummond
Head of Web
Cambridge University Press

“Our collaborations with Make it Clear are always positive. Our clients respond really well to their professionalism and enthusiasm, they add a high quality user experience dimension to our technical solutions, something we have found can have a big impact on the perceived value and long term success of projects. Their experience makes it easy for us to integrate them with our team and their process delivers consistently high quality outputs.”


Giovanni Azzara
Head of International Business Development
Netcom Group

Our thoughts

Disagreeing with Elon Musk

Disagreeing with a billionaire visionary genius

I heart Elon Musk. I really do. His focus, the things he has done, his approach, the things...

Targeting better customer experience?

Apply some marksmanship principles Customer Experience is the key battleground for modern business, with ...

Assessing Customer Experience

Assessing customer experience is simple

We do a lot of consultancy on customer experience across a range of intera...