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Customer experience is the key battleground for modern businesses.

We help our clients in the technology sector deliver great experiences to their customers, experiences that help them stand out against the competition and win new business. Companies like Bluefin solutions.

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Experience is the only truly durable competitive advantage.

Organisations like Cambridge University Press know that delivering the right experience to their customers is what has kept them at the forefront of publishing for 400 years.

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Customer experience is more than a single touchpoint.

The customer journey extends through the full life of their engagement with a brand. We help clients like M3 deliver great experiences across the entire customer journey.

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Great experiences begin and end with great teams.

Companies like Google know that great customer experience start internally, we support them creating experiences for their team that have impact far beyond the company offices.

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Our clients


Our work

Cambridge Core

Client: Cambridge University Press
Disciplines: User experience

Creating the user experience for an innovative new academic platform with a global audience.

Mentoring Campaign

Client: Free2B Alliance
Disciplines: Brand clarification

Raising awareness of a new LGBTQ+ mentoring service in London.

Scout Adventures

Client: Scout Adventures
Disciplines: User interface design

A complete re-structure and re-design for the Scout Association’s activity centres.


What our clients say

“MiC take our ideas to another level and making our communications more impactful – we send a brief with a basic idea but then in cases (where it’s called for), MiC comes back with a creative idea that not only that crystallises the message (i.e. design) but also the form of delivery. Every big piece we’ve worked on, it feels like another “world” has been created that creates a metaphor for our message.
I love this and think it really boils down the heart of what we’re trying to say.”


Mike Giannotti
Business Marketing Strategist

“Jay and Sarah became an extension of our project team, but remained detached enough to bring critical objectivity and focus to discussions. They always presented themselves professionally and were trusted as experts; their word carrying much weight with stakeholders. We’re delighted with the outcome and continue to work with Make It Clear both on this project and others.


Vicky Drummond
Head of Web
Cambridge University Press

“Our collaborations with Make it Clear are always positive. Our clients respond really well to their professionalism and enthusiasm, they add a high quality user experience dimension to our technical solutions, something we have found can have a big impact on the perceived value and long term success of projects. Their experience makes it easy for us to integrate them with our team and their process delivers consistently high quality outputs.”


Giovanni Azzara
Head of International Business Development
Netcom Group

Our thoughts

IBM — Smart Ideas for Smarter Cities

Let me just start with the fact that this piece was supposed to be about business to business marketing in technology, but after looking onl...

Getting internal comms right: do what you do externally, internally

In some ways this is a pretty simple theory; the answer to how you create great internal comms is to follow the process you use to create gr...

Quality of information = quality of experience

Experiences are judged by people in how well it met, failed or exceeded their expectations....