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Research-led communications that are clear, easy to understand and easy to act on.

Simple isn’t better by default, Virgin Media's sophisticated services offer advanced feature sets that benefit customers, if they can access them.

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Fundamental User Experience (UX) challenges.

The benefits of modern technology can be outweighed by increased complexity. We helped Cambridge University Press improve engagement, drive revenue and reduce costs.

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Consistency across customer journeys.

We help clients like Orange communicate essential information, deepen relationships and initiate further engagement at each touchpoint across the customer journey.

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Don’t forget the physical.

The ‘moments that matter’ are rarely online. Companies like Google know that clearly defining what success looks like for internal teams has impact far beyond the company offices.

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Our clients


Our work

Marketing support

Client: Bluefin
Disciplines: B2B Marketing

We ensure this leading SAP integrator makes an impact in their highly competitive market.

‘LGTBQ+ Inclusive’ mark

Client: Free2B Alliance
Disciplines: Marketing communication

Helping organisations to communicate that they are LGBTQ+ inclusive.

Cambridge Core

Client: Cambridge University Press
Disciplines: User experience

Creating the user experience for an innovative new academic platform with a global audience.


What our clients say

“MiC take our ideas to another level and making our communications more impactful – we send a brief with a basic idea but then in cases (where it’s called for), MiC comes back with a creative idea that not only that crystallises the message (i.e. design) but also the form of delivery. Every big piece we’ve worked on, it feels like another “world” has been created that creates a metaphor for our message.
I love this and think it really boils down the heart of what we’re trying to say.”


Mike Giannotti
Business Marketing Strategist

“Jay and Sarah became an extension of our project team, but remained detached enough to bring critical objectivity and focus to discussions. They always presented themselves professionally and were trusted as experts; their word carrying much weight with stakeholders. We’re delighted with the outcome and continue to work with Make It Clear both on this project and others.


Vicky Drummond
Head of Web
Cambridge University Press

“Our collaborations with Make it Clear are always positive. Our clients respond really well to their professionalism and enthusiasm, they add a high quality user experience dimension to our technical solutions, something we have found can have a big impact on the perceived value and long term success of projects. Their experience makes it easy for us to integrate them with our team and their process delivers consistently high quality outputs.”


Giovanni Azzara
Head of International Business Development
Netcom Group

Our thoughts

Kerning my itch

At 8:10 I’m making my way from London Bridge to Old Street and it’s  a tedious undertak...

Avoid the short cuts

The cumulative effect of incremental change is much more significant than most people give ...

Get some clarity around your B2B brand marketing

What do you stand for? Well, not you so much you personally, your business. Do you know? Do the people who work for you? Most importantly do...