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Research-led communications that are clear, easy to understand and easy to act on.

Simple isn’t better by default, Virgin Media's sophisticated services offer advanced feature sets that benefit customers, if they can access them.

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Fundamental User Experience (UX) challenges.

The benefits of modern technology can be outweighed by increased complexity. We helped Cambridge University Press improve engagement, drive revenue and reduce costs.

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Consistency across customer journeys.

We help clients like Orange communicate essential information, deepen relationships and initiate further engagement at each touchpoint across the customer journey.

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Don’t forget the physical.

The ‘moments that matter’ are rarely online. Companies like Google know that clearly defining what success looks like for internal teams has impact far beyond the company offices.

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Our clients


Our work

M3_case study

M3 product launch

Client: M3
Disciplines: Product launch

A new brand and full suite of marketing comms for the innovative M3 products.

Scout Adventures

Client: Scout Adventures
Disciplines: User interface design

A complete re-structure and re-design for the Scout Association’s activity centres.

Internet of Things platform

Client: Iotic Labs
Disciplines: User interface design

Interface design, created with Iotic Labs for their innovative Internet of Things platform.


What our clients say

“MiC take our ideas to another level and making our communications more impactful – we send a brief with a basic idea but then in cases (where it’s called for), MiC comes back with a creative idea that not only that crystallises the message (i.e. design) but also the form of delivery. Every big piece we’ve worked on, it feels like another “world” has been created that creates a metaphor for our message.
I love this and think it really boils down the heart of what we’re trying to say.”


Mike Giannotti
Business Marketing Strategist

“Jay and Sarah became an extension of our project team, but remained detached enough to bring critical objectivity and focus to discussions. They always presented themselves professionally and were trusted as experts; their word carrying much weight with stakeholders. We’re delighted with the outcome and continue to work with Make It Clear both on this project and others.


Vicky Drummond
Head of Web
Cambridge University Press

“Our collaborations with Make it Clear are always positive. Our clients respond really well to their professionalism and enthusiasm, they add a high quality user experience dimension to our technical solutions, something we have found can have a big impact on the perceived value and long term success of projects. Their experience makes it easy for us to integrate them with our team and their process delivers consistently high quality outputs.”


Giovanni Azzara
Head of International Business Development
Netcom Group

Our thoughts

Curators of simplicity

Designers constantly face the challenge to visually organise, edit and present complex amoun...

Targeting better customer experience?

Apply some marksmanship principles Customer Experience is the key battleground for modern business, with ...

Features vs. Benefits — and the power of benefit-led messaging

It sounds like an easy distinction to make, feature or benefit. And it is simple. However, when it comes to describing products or services,...