AdWords is the leading digital advertising platform, but as they constantly innovate to stay ahead of the competition, they realise that bringing their customers with them depends on great communication. We help Google keep everyone informed of exactly what AdWords is capable of.
Discipline Below the line campaigns
Google wanted to convey the scale of online search and how their AdWords product can help small businesses to reach customers searching online for similar products and services.
To communicate how important it is that a small business has an online presence, we highlighted the sheer amount of online searches happening every day and the fact customers are searching for products online more than ever before, using an example of a coffee shop to give a short but clear example of AdWords in action and how it can be utilised by small businesses.
A short, concise animated video illustrating the narrative was further emphasised by a voiceover and subtitles. Launched across numerous digital channels the animations were part of a campaign across Europe, being well received by audiences online.