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The post-PC era

Friday 5 Jul 2013

The PC is dying, and it's all thanks to the Steve Jobs' brainchildren. So how can your brand adapt to a digital media landscape where a new king reigns supreme?

“PCs are like trucks”

The Post PC era is upon us. You can see it in the hands of commuters, your children’s portable distractions and the sales figures of the new iPad. Apple's shifted 3 million units in just 3 days after release. The last PC that did that? There wasn't one.

Signed, sealed, delivered

Friday 5 Jul 2013

In this blog Charles draws parallels between the scorned direct mail and cherished Valentine's card.

OK, let's immediately address the elephant in the room. There are very few people who equate DM to love. Perhaps it's the disparaging nickname that makes a difference to perceptions of the medium but, whatever the cause, there are more than a few “No Junk Mail” stickers on postboxes.

Information overload

Friday 5 Jul 2013

What's the difference between data and information? We ask if some technology brands have a bad case of “too much too soon” with their excessive information design.

Technology product packaging suffers from a terrible case of information overload. Scour the surface of most electronics product packages and the overwhelming amount of information available is a signifier of one catastrophic problem – most technology brands don't understand their USPs.

Android vs iOS

Thursday 20 Dec 2012

Choosing the right operating system for your app is a critical consideration, one which is often glossed over for the de-facto iOS choice. And there's a reason for that. But what's the best operating system to launch your app on, and is there an alternative to choosing just one?

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