Why Make it Clear?

We design the touchpoints where great customer experiences are formed.


Customer Journey mapping

We help clients create documented customer journey maps which guide decision making and help the business grow.

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Internal comms

The experience your customer has depends on your staff. We create internal communication solutions that drive engagement across the business, engagement which has an impact well beyond the team.

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First time use

From onboarding users into new digital services to amazing out of the box experiences for new products, we have been helping companies deliver exceptional first use experiences for over 15 years.

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Brand clarification

Successful businesses are clear about who they are and what they do, setting expectations that lead to great experiences. We help companies clarify their brands, creating better communications and better audience engagement.

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Our people

Make it Clear

Sarah Edwards

Creative Director

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Jay Nicholl

Strategy Director

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Oscar Vera

Production Manager

Matt Niblock

Design Director

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Rick Harrison


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Ben Pawson

Senior Artworker

Arya Alatsas

Arya Alatsas

Account Manager


Chiara Marchiori



Noor Hasan

Assistant Accountant


Our clients

Our process



We take an evidence based approach to everything we do. Understanding our clients business, their audiences and the context in which they interact.



We work in close collaboration with our clients, an iterative approach which creates design solutions that deliver effective touchpoints for customers and results for the business.



We work closely with the appropriate client teams to properly plan and execute the implementation phase in a cost effective and efficient way.



Any solution is only as valuable as the results it delivers for our client, we work with client teams to establish appropriate measurements to track the impact of the changes.

Our thoughts

Disagreeing with Elon Musk

Disagreeing with a billionaire visionary genius

I heart Elon Musk. I really do. His focus, the things he has done, his approach, the things...

Features vs. Benefits — and the power of benefit-led messaging

It sounds like an easy distinction to make, feature or benefit. And it is simple. However, when it comes to describing products or services,...

Kerning my itch

At 8:10 I’m making my way from London Bridge to Old Street and it’s  a tedious undertak...