We improve the interactions between organisations and their audiences.

A selection of our work

Work

Marketing support

Client: Bluefin
Disciplines: B2B Marketing

We ensure this leading SAP integrator makes an impact in their highly competitive market.


Our thoughts

Getting internal comms right: do what you do externally, internally

In some ways this is a pretty simple theory; the answer to how you create great internal comms is to follow the process you use to create gr...

Features vs. Benefits — and the power of benefit-led messaging

It sounds like an easy distinction to make, feature or benefit. And it is simple. However, when it comes to describing products or services,...

IBM — Smart Ideas for Smarter Cities

Let me just start with the fact that this piece was supposed to be about business to business marketing in technology, but after looking onl...