Thoughts Show all disciplines B2B Marketing Branding Content Marketing Customer Experience Design Design thinking Digital Internal Communications Killer Feature Process Strategy User Experience Show all authors Sarah Edwards Jay Nicholl Oscar Vera Stuart Simpson Rick Harrison Ben Pawson Arya Alatsas Chiara Marchiori Noor Hasan Rebecca Martin What are customer touchpoints? A customer touchpoint is created every time your customer or audience interacts with your brand or service. ... Sarah EdwardsJanuary 13 Related work Mentoring Campaign Client: Free2B Alliance Disciplines: Brand clarification Raising awareness of a new LGBTQ+ mentoring service in London. Cambridge Core Client: Cambridge University Press Disciplines: User experience Creating the user experience for an innovative new academic platform with a global audience. Scout Adventures Client: Scout Adventures Disciplines: User interface design A complete re-structure and re-design for the Scout Association’s activity centres.