Media Motive are on a mission to disrupt automated testing. Their M3 products are making an impact across a range of industries but disruptive products need clear presentation if markets are to embrace the change. We help ensure their products get the reception they deserve.
Discipline Product launch
M3 is a completely different approach to automated testing. The challenge was to introduce this to industries where testing processes were well established and not well loved.
We undertook workshops with the team responsible for M3 to understand the purpose of the products, the values that drove it and the core messages that they wanted to communicate to their markets. Based on this we developed a brand approach and messaging hierarchy that would form the foundation for the initial product launch and all the subsequent launches.
From brochures to user interfaces, exhibition stands to giveaways, we provided M3 with branded marketing material to support them as they launched the product at exhibitions across Europe. The brand has proved its adaptability, accommodating 4 new products in the past 12 months, each becoming part of the M3 family and adopting the look and feel and messaging priorities established at the start of the project.