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Bringing clarity to complex customer tasks.

Virgin Media's self-install option offers their customers many benefits, but only if they understand what to do.

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Addressing User Experience (UX) challenges.

The benefits of modern technology can be outweighed by increased complexity. We helped Cambridge University Press improve engagement, drive revenue and reduce costs.

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Delivering consistency in customer journeys.

We helped Orange communicate essential information, deepen relationships and drive engagement at each touchpoint across the customer journey.

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Embracing the impact of print communications.

The ‘moments that matter’ are rarely online. Companies like Google know that clearly defining what success looks like for internal teams has impact far beyond the company offices.

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Our clients


Our work

Google ‘Pass it On’

Client: Google
Disciplines: Internal comms

Great internal comms deliver great results, like this desk drop for Google.

Brand refresh

Client: Scrumqueens
Disciplines: Brand clarification

Refreshing the online home of women’s rugby with a new identity, campaign and website.

Mentoring Campaign

Client: Free2B Alliance
Disciplines: Brand clarification

Raising awareness of a new LGBTQ+ mentoring service in London.


What our clients say

 

“MiC take our ideas to another level and making our communications more impactful – we send a brief with a basic idea but then in cases (where it’s called for), MiC comes back with a creative idea that not only that crystallises the message (i.e. design) but also the form of delivery. Every big piece we’ve worked on, it feels like another “world” has been created that creates a metaphor for our message.
I love this and think it really boils down the heart of what we’re trying to say.”


Mike Giannotti
Business Marketing Strategist

 

“Make it Clear became an extension of our project team, but remained detached enough to bring critical objectivity and focus to discussions. They always presented themselves professionally and were trusted as experts; their word carrying much weight with stakeholders. We’re delighted with the outcome and continue to work with Make It Clear both on this project and others.


Vicky Drummond
Head of Web
Cambridge University Press

 

“Our collaborations with Make it Clear are always positive. Our clients respond really well to their professionalism and enthusiasm, they add a high quality user experience dimension to our technical solutions, something we have found can have a big impact on the perceived value and long term success of projects. Their experience makes it easy for us to integrate them with our team and their process delivers consistently high quality outputs.”


Giovanni Azzara
Head of International Business Development
Netcom Group

Our thoughts

Features vs. Benefits — and the power of benefit-led messaging

It sounds like an easy distinction to make, feature or benefit. And it is simple. However, when it comes to describing products or services,...

What does a strategist do?

Having to explain what I do in my role as a strategist is a regular occurrence. It’s definitely a job title that fails the ‘mum test’....

Customer experience: The devil is in the (neglected) detail

If you’re ever looking for an example of how failing to put the user needs at the heart of technology based communication can cause unnece...