When the barriers to entry seem formidable, it's difficult to get potential clients excited about adopting a new tool; how can you break those barriers down?

YouTube wanted to promote their Brand Channels to brand managers. They asked us to create collateral that made the process of creating a great Brand Channel seem simple.

We designed a promotional guide that demonstrated the ease of setting up an effective Brand Channel. YouTube had to look simple and potent.

Bang on brand and featuring engaging illustrations alongside straightforward copy, the booklet helped to break down the process of creating an effective and attractive Brand Channel.