A birthday is always a special occasion, but no-one likes being reminded they're old. The best birthdays celebrate the future as well as the past.

The Royal Parks were turning 160 and wanted to celebrate in style, they asked us to create an anniversary brand to let visitors know about their respectable vintage.

Branding needed to be vital but familiar and commemorative to communicate a forward looking perspective with glance to a rich heritage.

We created branding, promotional banners and video that sat alongside their brand to remind visitors of the heritage of the past and the possibilities of the future.