Understanding how a new product works can be tough, getting to grips with a new idea is even harder; but no idea's too big for great communication.

Orange asked us to design a complete out-of-box experience for technology that made paying with a mobile phone a reality for the first time.

We created an out-of-box experience featuring set-up guides, demo Quick Tap tags and a straightforward process based on a strategic linear path.

The set-up process was made intuitive, taking consumers on a simple and quick
user-journey from purchase to, well... purchase.