Can wayfinding become part of an experience instead of something that just takes you from A to B?

Kew Gardens asked us to design an app that would guide visitors to the most beautiful locations in their Royal Botanic Gardens.

The app showcases the most beautiful photographs of their landscapes by seamlessly integrating Flickr functionality.

Dynamic content promotes the best attractions, changing daily and guiding visitors to the most captivating sights in the gardens with seasonal context.