With a complex product it can be hard to demonstrate the full extent of the
utility without being boring.

DoubleClick wanted to show prospective clients the simplicity of their solution
to a complex problem using a direct mailer.

Ad Exchange brings together media buyers and sellers in a forum that works
for both parties to deliver the most appropriate price for their space.

We created a simple puzzle that revealed the mechanisms for Ad Exchange,
a place where buyers and sellers find a perfect fit.