In the pre-Christmas rush, advertising becomes a maelstrom of “new and exciting” products. A product that actually is new and exciting can get snowed under.

We enjoyed the challenge of driving people to the FetchTV website and through the tills with their product, the Smartbox 8000.

FetchTV takes Internet services like BBC iPlayer, normally accessed with a computer, and makes them available through a set top box for TV viewing; why crowd around a laptop?

Our proposition was simple, “put it on the telly”. We created a through the line campaign across digital, press, DM and POS showing off the features.