Creativity is the stuff that great ideas of made of, it's full of potential and can come in all shapes and sizes; but what's creativity made of?

DoubleClick asked us to create an invite to their Creative Forum that got creatives excited about the opportunities DoubleClick's tools afforded their work.

It needed to communicate the potential and flexibility of the tool, not requiring any particular solution, but enabling the brilliant and unexpected in the right hands.

We created an invite that challenged creatives to “shape the future of display” advertising. A personalised invite featuring a customised block of modelling clay.

Featuring a bespoke box and personalised inlaid invitations, the invites were translated for France, Germany, Italy and UK creatives including fulfilment and delivery.