The content of annual reports is typically a very functional affair; but it doesn’t have to be boring.

The Royal Parks asked us to design their 2009-2010 report for distribution to their most important stakeholders; senior politicians, government advisors and interested taxpayers – you can see why they needed to get it right.

While supporting the brand ethos of a connection to nature, the report also needed to communicate the diversity of The Royal Parks’ offering, with eight unique and individually iconised parks.

With a stringent set of standards regulating what we could (and couldn’t) do, we worked to produce something that was compelling to read and visually engaging.

Separating the financial and non-financial information into different sections of the book which were visually and tangibly different, with different paper weights and finishes used for each part.