It's a big world out there when you're searching the worldwide web. Making a local businesses stand out for those who need local, not global, could be invaluable.

Google were releasing Local Ads. A product that gave localised results for searches, increasing conversion and targeting appropriate traffic. They wanted to promote the service at exhibitions; that's where we came in.

We needed to engage potential customers with an absorbing format and also convey certain pieces of key information in multiple languages across Europe.

We produced cards that flipped out to reveal specific, targeted business goals with the appropriate value offered by Local Ads revealed on the back. The cards were playful and interesting, clearly responding to defined business needs.