Mergers and acquisitions sound cold and financial; and when change is afoot, it’s easy for previous clients to feel left behind.

When Google and DoubleClick released their first product as a combined company, they were keen to let everyone know that the change was a good one.

Google has valuable experience working with, and indeed owning, many of the spaces that DoubleClick works with effectively.

The combination was brilliant, take two leading companies and put them together. They’re good on their own, but great together; like cheese and crackers.