Mentoring Campaign

Free2B Alliance is a Community Interest Company supporting LGBTQ+ young people and their families by challenging homophobia, biphobia & transphobia and increasing confidence, self-resilience and aspiration.

Client Free2B Alliance
Discipline Brand clarification

work_banner_1

The challenge

Free2B initiated a new mentoring service aimed at young people who identify as LGBTQ+, with a secondary ‘referral’ audience of professionals who may wish to refer their pupils / clients to the service. The overarching aim of the service is to empower young people, helping them to develop the skills and confidence to address personal issues and concerns. Our role was to develop marketing materials that would help take the message of the campaign to the audience, encouraging them to engage with the service.

work_banner_5

 

 

The process

Working alongside Free2B as a pro-bono partner, we defined and developed the messaging and visual identity to support the launch and ongoing activity of the new mentoring service. Following a creative process two concepts were produced with a focus group of Free2B’s young members being given the choice over which was developed. This final part of the process ensured that the designs were tested with those closest to the target audience, ultimately selecting the concept they felt best reflected the confusion that young people describe.

 

free2b_poster-flyer

 

The result

The creative has been designed to be visually striking, with messaging and imagery that reflects the challenges faced by young people, inviting them to engage without labelling or defining them or their needs. This is an ongoing campaign, however initial materials have been launched across select schools and services working with young people such as social workers, CAHMS workers, GPs and youth workers with positive feedback from those.

Brand clarification


Mentoring Campaign

Client: Free2B Alliance
Disciplines: Brand clarification

Raising awareness of a new LGBTQ+ mentoring service in London.

Internet of Things platform

Client: Iotic Labs
Disciplines: User interface design

Interface design, created with Iotic Labs for their innovative Internet of Things platform.

M3_case study

M3 product launch

Client: M3
Disciplines: Product launch

A new brand and full suite of marketing comms for the innovative M3 products.