The technology sector is highly competitive and being a leader in your field isn’t always enough to land new projects. Sometimes you need some design support to ensure that your message hits home.
Discipline B2B Marketing
Bluefin Solutions are a systems integrator with a difference. Thought leaders with a genuine vision for the future of technology in business, they asked Make it Clear to help them ensure that difference was clearly communicated in all their new business interactions.
Working in close collaboration across the different vertical teams at Bluefin we reviewed all of the documents and communications they were using to support existing pitches before proposing a series of new elements to help them stand out during the vendor selection process.
One of the first outputs from this process was a customisable video for use in presentations. Introducing Bluefin and establishing their history and credibility in a focused, quick and accessible way it changed the tone of their interactions with prospective clients, demonstrating that they were able to think, and act, differently to their competitors.